Direct from Shure:
The Shure Whitelabel cartridge is a truly revolutionary piece of DJ technology. It is an optimal choice for Digital DJs, providing superb tracking of time-coded records, and minimal sonic coloration when mixing between digital files and analog records.
Tailored for the club environment, Whitelabel features sonic characteristics including solid drop bass, flat mids, and accented highs. With a sleek and ergonomic design, the cartridge additionally delivers higher trackability, lower tone-arm resonance, and better skip resistance. It also includes an adjustable stylus overhang, reliable electrical contact, and improved stylus visibility.
Shure Whitelabel DJ cartridges are some of the best sounding club grade mixing needles you can buy. A mix of smooth bass, warm but detailed mids and highs, give these carts an almost perfect sound for high volume environments.
The Shure Whitelabel cartridge is best used for mixing, but can be scratched with using higher weight settings. My personal setup for Whitelabels is 4-5 grams when scratching and 2-3 grams when mixing.
I feel that white labels are the best cartridge to use for drum and bass, jungle, and house music. The smooth bass and supreme detail makes all your classic vinyl sound really great. These are my #1 pick, if you like to spin actual vinyl. Another great feature of this cartridge is the high visibility stripe down the center. This is used for cueing, many cartridges cover the record, whereas the Whitelabel lets you see exactly where you place the needle.
The only downside about Shure Whitelabels is the cost. They run about $90 each, and the replacement styli run about $40 each. Considering the long life of the cartridge though, it’s not a bad investment.
Whitelabel cartridges are also the only overhang adjustable concord cartridge on the market. The genius one piece design still allows precise tracking adjustments to fit any user. A maintenance tip for Whitelabels is to make sure the overhang adjustment screw is always tight, as these do loosen over time.